About Us

In 2004, Lucy M. Gnazzo launched LM Gnazzo Promotion Strategies to fulfill her dream to uplift businesses, organizations and groups with a mission to promote meaningful causes. She embraces her diverse marketing, television and public service leadership to empower clients with powerful public and media relations, creative social media strategies, impactful advertising, unique special event planning, and successful fundraising.

Gnazzo’s Major projects have included launching the statewide #ChoosePADairy #GoodnessThatMatters Milk Campaign, heading up the big reveal of the PA Dairymen’s Association Centennial Shake at the 100th PA Farm Show, PR for Farm Show in June, The Calving Corner, and Dairy Month events.

In addition to working alongside The Peyton Walker Foundation, Harrisburg Academy, the Vineyard and Brewery at Hershey, Homeland Hospice, and PA Breast Cancer Coalition, she has partnered with PA Family Support Alliance, High School Sports Live, PA State Resource Family Association, PA Soybean Council, PA Coalition Against Rape, the international Pennsylvania National Horse Show and various others, to brand promotional campaigns, build widespread awareness, and bolster marketing strategies.

Gnazzo is on the winning team who successfully tackled the PA Scholastic Football Coaches Association’s Big 33 Football Classic, the nation’s  “Super Bowl of High School Football” featuring All Stars from PA and MD along with a FREE Fan Experience, all of which supports the special needs Buddy Program, student athletes, and our veterans and military. Her marketing and PR helped achieved a record-breaking crowd of 10,000 fans on Memorial Day!

She has led marketing initiatives for the Mushroom Farmers of PA including the Blended Burger and National Mushroom Festival, along with new products for PennAg Industries. Gnazzo also managed the national premiere of and media tours for Graham Hetrick’s Investigation Discovery television’s international forensic series, “THE CORONER:  I SPEAK FOR THE DEAD.”

Another award-winning marketing endeavor heralded as the nation’s first-ever statewide charitable fresh milk campaign, “Fill A Glass With Hope™️” to benefit Feeding PA Food Banks, is near and dear to Gnazzo. She works with the PA Dairymen’s Association, Feeding PA, American Dairy Association North East, and food banks to continue enhancing the hunger prevention initiative.

From being tapped to serve as Media Representative for the 2015 Red Land United States Little League World Series Champions and aiding in their successful Four Diamonds pediatric cancer campaign and goodwill tour, to launching the “Against The Odds” movie project, capped off with an exciting national book launch for “Boys in the Field: A Championship Journey from Red Land to Williamsport,” Gnazzo has enjoyed participating in the U.S. Champions’ magical journey.

She helped launch entertainment shows, “The Really Big Show” featuring national performers to benefit Big Brothers/Big Sisters, and, “Music is Food for the Soul” for the Central Pennsylvania Food Bank, working closely with Morgan Stanley.

Teaming up with American Dairy Association North East, she promoted the state’s Summer Meals Rock, World School Milk Day and Grab N’ Go breakfast program.

Gnazzo is an accomplished public relations professional and well-respected advisor and strategist, who has spent nearly 40 years dedicated to communications, marketing, government relations, special events, charitable projects and initiative development across the state and country. Prior to running her own business, her career included positions as senior level advisor to Pennsylvania leaders including former Governors Tom Ridge and Mark Schweiker, First Lady Michele Ridge, the late Speaker of the House Matthew J. Ryan, Gov. Ed Rendell’s Secretary of Health and Physician General and the Pennsylvania General Assembly.

Throughout her service in state government, Gnazzo aided in the launch and development of state and national projects, collaborating with respected advocates and champions such as the late “Mister” Fred Rogers, Actor/Producer Rob Reiner, and former U.S. Secretary of State Colin Powell.

Along with First Lady Michele Ridge, she worked tirelessly to advance Pennsylvania’s achievements through the National Governors’ Association, receiving national recognition for their work in building statewide research-based youth violence prevention education and strategies and acclaimed family literacy programs. As Chief of Staff and Press Secretary to the First Lady, she managed all initiatives undertaken by Mrs. Ridge, as well as the staff at The Governor’s Residence, and was the First Family’s spokesperson.

Over the years, she aided House and Senate leaders with public relations and special commemorations, such as the Bicentennial of the U.S. Constitution, the Battle of Gettysburg 125th Anniversary Commission, and President Eisenhower’s 100th Birthday Anniversary. In addition, she hosted a statewide television public affairs program, featuring the state’s lawmakers. She served as a senior press aide on Governor Tom Ridge’s initial campaign for Governor and later became communications director for his first Inaugural, managing the needs of hundreds of media outlets, serving as a spokesperson, and managing gubernatorial events, the first Inaugural Food Harvest, PR and more.

Prior to Commonwealth service, Gnazzo focused on public relations for the PA Bar Association. She started her professional career as a television producer for public station WITF-TV, where she produced award-winning public affairs programs.

In the region, Gnazzo served as a Founding Board Member and Public Relations – Media Committee Chair for The Lion Foundation of Camp Hill, helping to raise millions of dollars for the students and community. She drove publicity for Downtown Daily Bread’s 30th anniversary, helped promote The Pollock Center’s Ben Gallaher “Full Speed Ahead” Tour and benefit for cancer with Camp Hill’s Taylor Perry, marketed the Leukemia & Lymphoma Society’s 2016 Man of the Year Matt Flinchbaugh, the community-driven “Socks ‘N Sweats” campaign for Bethesda Mission’s homeless, and led the groundbreaking and ribbon-cutting community celebrations at Camp Hill’s newly renovated Siebert Park Stadium, Grace Milliman Pollock Performing Arts Center, and Cleve J. Fredricksen Library.  Locally, she volunteered with Girl Scout and Boy Scout Troops, the Toys For Tots Giving Parade, Camp Hill’s Relay for Life and Harrisburg’s Making Strides Against Breast Cancer Walks. She is married to Paul and has two adult daughters and a grandson.